Cloud computing is essentially about connecting the computing power and data of client with the virtual server by means of the unmetered dedicated server.
We are always haunted sweet memories of the universally acclaimed film of George Lucas — by the epoch making film — Star Wars! Whatever is happening right now in the ambit of cloud computing is also almost equivalent in proportion to a big War! This is the war being dealt between the stalwart companies in the cloud computing league – Amazon and Microsoft. Google and IBM are also not lagging behind. But Amazon is almost a pioneer in cloud computing and its venture into that territory of business is 2006 – much prior to the time since when Microsoft and others jumped in on the cloud bandwagon.
Initially it was a fir playing field for Amazon. But “troubles” started in the very early part of the next decade with the advent of MS. This company’s entry into the cloud market was like a great challenge to Amazon’s existing supremacy. The market share for Amazon gradually began to shrink. More players also came into the fray. Ultimately the price war was unleashed.
MS first lowered its price to compete straightaway with Amazon. Google and IBM also followed suit. The headquarters of Amazon felt the sting. So long they had been engaged into more long term investments. But at last they found that it was time for the CFO of the company to lay out a detailed statement to the shareholders in view of low profits in a certain quarter and shrinking market share.
But the point mooted by the shareholders’ committee at Amazon remained the same. The CFO Mr. Bezos was at least apparently more interested to acquire newer pastures by more long term investments in mulled projects like end delivery to groceries and also use of drones for delivery etc. So it was intriguing as to wherefrom the profits will come! So Bezo’s skills will be put to test in the coming years or may be months. But one thing needs to be mentioned at this juncture. The investors and the directors have always been friendly and appreciative of Bezo’s endeavors. His achievements in the past also speak loud of this.
Hence the board and the investors will obviously be on his side — as of now at least – considering his track records here in Amazon.
But the bottom line question is how long? Let’s wait and watch.